Thursday, October 9, 2008

10 Key Tips on Choosing the Best Hosting Package for You

This is not exactly a "top 10" líst, as all of the following things could easily be listed as the most important consideration. Individuals, small companies and big corporations all need to consider the same things when choosing a hosting package.

The overall "tip" here is that you need to get accurate information to make comparisons among hosts. Therefore, each individual tip is another, separate aspect of the hosting relationship that you need to investigate. You should take them all seriously.

1. Traffic ("data transfer" or "bandwidth") - These terms refer to the amount of information, measured in bytes, that is delivered from your website to visitors. Although you will hear about "unlímited bandwidth", check to see if the same terminology used for marketing purposes is reflected in the contract. In other words, read the contract before signing on the dotted line. Unless you will be uploading photo archives or using your site to swap large files, your small- to mid-size website should normally use no more than 3GB of bandwidth monthly. Watch out for "overage" charges (per additional GB, usually) and consider upgrading your account if the site traffic increases.

2. Disk space - Apply the same skeptical approach to the "unlímited disk space" deals, as you did to the claims about traffic above. Again, the majority of small to mid-size sites need 10-20MB of web space at most, so unless 500MB or "unlímited space" is part of the basic package, don't bite. You can easily determine how much storage you need by checking your file sizes and adding them up - all the HTML pages (which are small) plus all the images (some of which can be big).

3. Uptime ("reliability") – The minimum figure for uptime should be 99%. Today, in fact, that is the minimum advertised amount, as 99.5% or more is referred to all the time. Many people would consider this the most important consideration.

4. Tools and security (FTP, PHP, SSI, etc.) – Some hosts require getting prior approval to install various scripts like CGI or PHP. You would be less constrained with a host that does not make you wait for approval. To properly maintain databases, set up security measures and otherwise customize your site, you need the full tool set. Once you find out what you get in the way of tools, press a bit further and find out about restrictions on their use, if any.

5. Email – What's the use of having a custom-named domain for your business if you continue using Hotmail or other web-based mail applications? Every hosting plan will include e-mail services, allowing you to look and sound like a "real company" with its own e-mail addresses. The quality of such add-ons as auto-responders, mail filters and mailing managers will vary among potential hosts. Don't forget to verify that you will also have "webmail" (web-based access to your mail server) and make sure to evaluate the anti-spam tools that are available.

6. Technical support – As things often break down at the worst possible times, you want tech support available as much as possible. Sometimes "24/7 support" is more like "12/5 support", so find out about coverage on weekends and holidays. It is also important to speak with a human being rather than be stuck in a circle of FAQ pages and e-mail service requests. If you face an emergency that threatens your business, you also want to know that the tech staff is knowledgeable. Ask about their training.

7. Remote controls – It may be called your "control panel", it may be called a "tool kit", but every host will give you utilities with which to manage your account. Often, there is a certain web page established from which to do this. Managing your e-mail, mail accounts, passwords and anti-spam tools are all basic chores for webmasters. With a powerful set of tools, the important control over your business stays in your hands.

8. Server architecture – There are numerous reasons for choosing one type of server over another. If you want to use the ASP web programming language, for example, it is only available on Windows servers. However, cost-wise, it is often better to use a Unix system running Apache server software, which is stable, dependable and lets you manage error pages, block specified IP addresses, stop email harvesting and more, without waiting for your host to approve anything. Also, if yours will be an e-commerce site, you will want to get SSL (Secure Socket Layer), MySQL and shopping cart functionality.

9. Costs and payment plans – Price, quite obviously, is an important factor, but the most expensive hosts are not always the best ones. Consider cost, of course, and beware of dramatic price differentials on what are really quite similar plans. You can pay via annual or quarterly payment plans that will discount the monthly rate, and the more you pay at once (and upfront), the less you will pay per month.

10. Reputation and reviews – Search the Internet and talk to all of your business colleagues. Track down both complaints and praises about your potential hosts, but remember to consider the source of the comments.

You will save yourself a lot of frustration if you do your homework. If you are unclear or uncertain about any of the particulars, ask someone you know who has more expertise for assistance. You can also take the bull by the horns and use the Internet as your school, to learn what you need to know about hosting companies and how they work.

-searchspiderz

Monday, September 8, 2008

The Mysteries of SEO

EO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a complicated endeavor and search engines are constantly changing the way they rank sites and the way the recognize the many tools of SEO.

At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.

Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.

Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.

The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.

Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.

The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of truly appropriate back linking partnerships however if the sites linking to you do not share any common information or products Google will penalize you for the link. There are new programs in the works with Google where your site could even be devalued if the site that links to you is determined to be bad quality so it is important who you choose to link to, and also who links to you.

In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.

The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the webmaster of the site and demand that they remove the link to your website to avoid being penalized by the search engines.

Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyperlink inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.

Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.

Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.


                                                                                                                                                           -searchspiderz